- corporate (image) advertising
- Патенты: имиджевая реклама (нетоварная реклама, направленная на повышение деловой репутации фирмы)
Универсальный англо-русский словарь. Академик.ру. 2011.
corporate (image) advertising
Смотреть что такое "corporate (image) advertising" в других словарях:
corporate image — The image that a company projects of itself. To gain a benevolent image for the way a company treats its employees or the environment, for example, can be as important to its sales as its individual brand images. In recent years there has been an … Big dictionary of business and management
Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… … Financial and business terms
Corporate communications — is defined as communication which goes to all staff. Corporate communications serves as the liaison between an organization and its publics. Organizations can strategically communicate to their audiences through public relations and advertising.… … Wikipedia
Image development (visual arts) — Image development is the process of developing images for any use. It is often both a synonym for a specific process and a label for a unique combination of processes. NOTOC Term ScopeImage development is essentially visual art usually for… … Wikipedia
Corporate identity — Marketing Key concepts Product marketing · Pricing … Wikipedia
Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… … Wikipedia
image — / ɪmɪdʒ/ noun the general idea that the public has of a product, brand or company ● They are spending a lot of advertising money to improve the company’s image. ● The company has adopted a down market image. ♦ to promote the corporate image to… … Marketing dictionary in english
corporate — 01. Our hockey team is looking for a [corporate] sponsor to help us with costs. 02. He works for a large multinational [corporation] which deals in computer technology. 03. Our new marketing strategy will [incorporate] both Internet and e mail… … Grammatical examples in English
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
